wuliangye五粮液
Wuliangye Spring Summer Autumn Winter Giuseppe Castiglione Flower-and-Bird Liquor
Wuliangye/52% baijiu
Wuliangye Spring Summer Autumn Winter Giuseppe Castiglione Flower-and-Bird Liquor draws on the artistic treasures held by the Palace Museum in Beijing and the National Palace Museum in Taipei, using classic flower-and-bird paintings by Giuseppe Castiglione, the Qing imperial court painter, as its inspiration to create a cultural IP with distinctive oriental charm and strong Chinese characteristics. The design is dominated by traditional Chinese red, with Wuliangye’s three-dimensional gold logo exposed on the outer liquor box. Through a unique design, the highly recognizable three-dimensional gold logo appears to pierce through the box, like a brilliant pearl standing atop it. The circular cutout window in the packaging combines classical charm with modern style. Through the window, you can see the renowned flower-and-bird masterpiece by Giuseppe Castiglione, the Qing imperial court painter, as if traveling through history to savor the spirit of the flowers and birds in his brushwork.